The growing Internet trade of recent years has led to more and more counterfeit products being
offered and manufacturers losing contact with their customers since they now shop on platforms such
as Amazon. Counterfeit products in particular cause terrible social damage: for example, around 1
million people die from counterfeit medicines every year.
With IMERO, manufacturers can give their products a unique and unforgeable identity that allows them to communicate directly with their customers. The solution is an interactive label with an integrated high-security chip: the SMARTLIGHT. Contacting the manufacturer becomes as easy as mobile payment: simply hold the smartphone briefly against the label and the customer can verify the authenticity of the product and secure many other benefits and information from the manufacturer.
die every year due to fake drugs. The rise of online-pharmacies has helped to spread fake medicine even faster.
losses and severe image-damage due to counterfeit products.
are spent by manufacturers on online marketing to get information about their customers.
A unique, attractive and smart label which communicates directly with a smartphone which is brought close to the tag.
The SMARTLIGHT works with every smartphone- without installing an app. However, with the IMERO app a higher security level can be archieved and additional benefits are accessible.
The smartlight uses the same technology as banks to secure our labels from fraud.
Just hold your smartphone close to the label - no app is needed.
IMERO provides the unforgeable SMARTLIGHT labels and the complete IT infrastructure behind to minimize the implementation effort.